Primary and Monotone Logos
Our logo is a bold and distinct representation of Shoplazza - an S with our bold and italicized wordmark. Below please find the positive and negative expressions of our logo and note that the primary color of our logo is always red. When our primary logo isn’t an option, use the monotone logo in white or black.
The use of red, black, and white Shoplazza logos is determined by the background against where they appear. Please use the following configurations to maximize visiability and accessibility.
Red
#FF0000
CMYK 0, 100, 100, 0
Black
#222222
CMYK 0, 0, 0, 100
White
#FFFFFF
CMYK 0, 0, 0, 0
The application of our logo in Shoplazza Red, Black, or White depends on the background colour. Following are some pairings for reference.
Our Icon
Our icon represents the growth and endless possibilities when using Shoplazza. The two shapes from our brand language come together to create the S. Please note our icon can’t be used alone, a description of Shoplazza or Shoplazza’s company name should be next to it.

Clear Space

Our logo needs clear space to ensure legibility and impact. The following guides show best practices when using both the full lockup and icon.
Sizing
Our logo has been crafted to ensure legibility and consistency in different sizes. We have three versions that should be used at the specified dimensions.
Micro
For use in print applications below 2mm
Small
For use in print applications between 3-5mm
Standard
For use in print applications above 5mm
Favicon
Used at minimum size 16px
Small
Used in digital applications at 16-27px or more
Standard
Used in digital applications at 28px or more
What To Avoid
Here is what to avoid when using our logo in different positions.
Do not outline the logo
Do not rotate the logo
Do not recolour outside the palette
Do not stretch the logo
Do not apply effects or shadows
Do not type out the logo
Do not change the relationship
Do not use unapproved pairings
Best Practices
Please make sure the Shoplazza logo is fully displayed on your page and prioritize the use of the red logo whenever possible.

Trademark Usage Guidelines

These guidelines explain how you must use and visually present our brand assets at all times. Your use of our brand assets indicates your acceptance of these guidelines, and you understand that your use of our brand assets in violation of these guidelines will result in automatic termination of your license and/or permission to use our brand assets.

  • Use of our brand assets must be expressly authorized in writing.
  • Your use must not mislead consumers as to our sponsorship of, affiliation with or endorsement of your company or your products or services.
  • Our brand assets are our exclusive property. All goodwill that results from your use of our brand assets will be solely to our benefit. You will not take any action that is at odds with our rights or ownership of our brand assets. Where used on a web page, our brand assets, as well as the mention of our name, should include embedded hyperlinks to our homepage: www.shoplazza.com.
  • Our brand assets must be used in a respectful manner. Our brand assets may not be used in a way that harms us, our products or services, or in a manner which, in our opinion, lessens or otherwise damages our reputation or the goodwill in our brand assets. In other words, please do not associate our brand assets with any illicit or illegal activities or use them in a way that is deceptive or harmful.
  • We may revoke permission to use Shoplazza’s trademarks at any time. Shoplazza reserves the right to withhold approval of content that it considers inconsistent with the Shoplazza brand.
  • We reserve the right, exercisable at our sole discretion, to modify these Guidelines and/or the approved trademarks and to take appropriate action against any use without permission or any use that does not conform to these Guidelines.

We reserve the right, exercisable at our sole discretion, to modify these Guidelines and/or the approved trademarks and to take appropriate action against any use without permission or any use that does not conform to these Guidelines.

Questions?

Have questions about the proper use of our logo? Feel free to email us at [email protected]